By nature, the touring industry has a negative impact on the environment because of the combined carbon footprint of tours, concerts, videos and albums. We are left to wonder, is there anything really green about the music scene? There wasn’t until Guster’s vocalist/guitarist Adam Gardner and his wife, Lauren Sullivan, founded Reverb- an environmental organization devoted to greening the music industry. Since its start-up in 2004, Reverb cut more than 67,000 tons of carbon from the music industry and greened 81 tours by creating outreach displays at concerts, partnering up with environmentalist groups, offering bio diesel fuel for vehicles, and encouraging recycling and waste reduction. Taking Reverb one step further, the couple started the Green Music Group, a project created to inspire environmental change. The GMG launched on January 30, 2010 and is founded by a team of musicians, fans, record labels, and music industry leaders who seek to inspire environmental change through powerful music performances that spread awareness of global issues. With the support of founding members (including Dave Mathews Band, Linkin Park, The Roots, Sheryl Crow, Barenaked Ladies, Bonnie Raitt and Maroon 5), GMG wants to “make big changes by targeting small tasks to use the collective power of the music community to take action and bring about universal environmental change”.

So what does the future look like for GMG and the music industry? We can expect to see new eco-friendly standards for venues, labels and tours, green grants given to up- and-coming artists, environmental challenges aimed at members and prizes donated to groups.

If you want to support positive environmental action within the music industry you can sign up to become a part of the GMG crew. To show their appreciation, you are automatically entered to win an autographed eco-friendly guitar and you will even receive a free song from the launch session. Not a bad gig, eh?

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Check out this video from the Launch Event!